About Us

"The modern world is busy and noisy, our senses are being assaulted every minute we're awake. We're being bombarded with sales pitches, commercials, e-mails, blaring music, complicated instructions, one sporting season after another, changing styles - what's in what's out - the machinery of modern life, too much stuff! Who has a second to be with themselves? A moment of repose...

We wanted to feel that simpler time that requires no explanation, that could be captured in a grin, just a grin of contentment. That time of getting up on a summer morning and putting on a comfortable shirt and having no list of things to get done, just to be and experience.

That's the feeling we wanted to capture with our brand. Timeless, comfortable, communion, irreverence, life...

We hope we can share this vision with you, and... just grin"